The Aloe Pura brand uses only the finest, organically grown aloe vera extracts in its natural formulations. Aloe Pura products are an effective, natural way of maintaining healthy skin and hair. They are certified by the Aloe Vera Science Council, which ensures that they are manufactured to the highest industry standards. These products are not tested on animals, and do not contain parabens, sulphates, or artificial additives, colourants or perfumes. Aloe Pura produce a vast range of natural products including suncare, skincare and haircare products. All of these are based around one key ingredient - Aloe Vera.