Pure Athlete was founded in 2010 by Greg Muller and Gena Brewerton. They combined their love of sport, health and all things natural to develop sports performance and recovery products to cleanse, heal, repair and rejuvenate. They produce a range of soaps, bath salts and treatments which have been specifically formulated for athletes and athletic people. Pure Athlete use only the very best ingredients in their products, using only high quality, wildcrafted and organic ingredients wherever possible. This is because everything that is applied to the skin is absorbed into the body, making what your put on your body just as important as what you put in it. Pure Athlete helps you reach your potential by aiding recovery and performance.